Vintage gas station Pictures

"For that Good Gulf feeling."

 

Berlin?

 

So, what does the "S" signify?

 

Staff? would be my guess, but I don't know.

 

Seems plausible.

 

On that identicle photo I posted a few weeks ago, that S stands for Sweden

 

Now we know.

 

The flag flying over that building is further proof

 

Good eye. makes perfect sense

 

In an effort to capture a larger market share in 1935 the Ford Motor Company was promoting “Ford Super Service Stations” which were service garages that also sold gasoline, parts, accessories and new cars. The concept was not a new one as the Automaker sold franchises for similar operations as early as 1914. In 1931 the “Ford News,” a Ford Motor Company dealers publication reported about a Ford dealer that operated a “Super Service Station” which may have been the beginning of a sales campaign to promote a new name for the facilities.


Courtesy of The Old Motor

 

Parfet Super Service Station located in Port Huron, MI. August 20, 1935

 

More “Ford Super Service Station” photos. These stations were also probably located in the greater Detroit area. In addition to offering Shell gasoline, Ford Benzol (Benzene) was also available. Benzol is refined from coal tar and made up primarily of benzene and toluene. The Ford Motor Company produced Benzol from coal tar, a by-product of the production of coke and coal gas from coal at the River Rouge Plant in Dearborn, MI.


Courtesy of The Old Motor