That first photo at sunset or sunrise is the way to present a car. Looked up 64 production numbers for Mercury and Ford. Mercury wagons produced for 64 model year under 10,000; Ford wagons about 150,000. No wonder I don't remember seeing one of these back in the day.
Yep Bill - it definitely cries out for whitewalls, but I definitely dig this one. A new set of rubber would be one of the first things to do.