SRT Chief Hints at Dodge Magnum Wagon Revival. Good Idea?

Dogbone · Jul 20, 2011

SRT Chief Hints at Dodge Magnum Wagon Revival. Good Idea?

Christian Seabaugh on July 18 2011 5:00 PM

Ralph Gilles and his SRT team have just finished rolling out the new 2012 Chrysler 300 SRT8, 2012 Jeep Grand Cherokee SRT8, and the new 2012 Dodge Charger SRT8 and already the Chrysler design chief and SRT head is mulling what’s next. While Gilles made mention of the 2013 Dodge Viper and an upcoming entry-level SRT vehicle (both of which come as no surprise to us), what came next did: Giles hinted that a second generation Dodge Magnum might just have a place in the modern-day Dodge’s lineup. The original Dodge Magnum was a Chrysler LX-platform-based wagon built from 2005-2008 before being killed off just before Chrysler’s bankruptcy. According to The New York Times, many people at Chrysler still have much love for the original swagger wagon and the Magnum’s demise wasn’t something a lot of the rank and file were in favor of at the time. “That vehicle was single-handedly killed by one executive who is no longer with the company. He’s retired,” Gilles told The New York Times at Willow Springs Raceway. “A lot of people in the company still like that vehicle — a lot. A lot of things that weren’t possible back then, now are.”
The topic of the Magnum’s second coming arose as Gilles was discussing the odds of other vehicles joining the ever-expanding SRT lineup. “The Dodge Viper, certainly, is a likely choice for an SRT version,” he said to The New York Times, “Also, we know we need an entry-level vehicle of some kind.” That’s when talk of the Magnum began.
“With the Magnum, we owned the station wagon segment,” Gilles said. While that may have been true back when the Magnum debuted, the high-horsepower station wagon segment is no longer vacant. Should the Magnum return, it would face stiff competition from Cadillac’s 556-hp CTS-V Sport Wagon. With the Caddy on the marketplace, an SRT variant of a future Magnum would be a must.
When The New York Times pressed Gilles further on whether he had yet designed a second-generation Magnum, Gilles reportedly smiled and said, “Stay tuned, great things are coming. That’s all I can say.”
We sure hope so, Mr. Gilles.
Source: The New York Times
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Categories: Auto News, Dodge, Sedan, Wagon

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