No Reserve: 1967 Oldsmobile Ninety-Eight Luxury Sedan for sale on BaT Auctions - ending April 23 (Lot #104,906) | Bring a Trailer Don't see many of these.
Even back in the day I only really saw them the closer I got to Lansing Michigan. I always thought they were oddly styled.
It is definitely different, for some reason I get Lincoln Continental vibes when I see that front end compared to the 1966 and 1968 front ends. 1967 was kind of a weird year for a few of the full size GM cars on their front end treatment.
What else happened at GM in '67? Wasn't that about when Bunkie Knudson bailed for Ford? Something changing back then could explain this more radical design.
As noted in the listing, that car is a 98 Luxury Sedan, which was by far the most popular body style for the 98 all through the late '60s, often outselling the next highest-production style by 2 to 1. Depends on how you look at it. Yes, production of the 98 for 1967 was the lowest of any model year from 1965 through 1969. However, overall Oldsmobile production followed the same trend, so whether or not the lower 98 production that year was due to its styling or just due to lower overall Olds production is hard to say. Here are the numbers. The first number is total 98 production, all body styles, and the second number is total Oldsmobile production for that year. 1965: 92,406; 592,016 1966: 88,119; 586,756 1967: 76,189; 548,740 1968: 102,474; 662,894 1969: 116,408; 696,740 After 1967, Olds production overall began to rise sharply as a harbinger of the glory years of the '70s and '80s when Olds, for several model years during that period (1977, 1978, 1979, 1984, 1985, and 1986), produced over 1 million cars in a single model year.
Even with those seats, you still had decent comfort, even if you didn't think you were driving your living room.
