Subaru and L.L. Bean end partnership

Filed under: Sedans/Saloons, Wagons/Estates, Marketing/Advertising, Crossovers/CUVs, Subaru
For the last eight years, Subaru and L.L. Bean have partnered on high-end versions of Subaru's line of all-wheel-drive vehicles. No longer. According to Subaru spokesman Dominick Infante, the duo have decided that it's in the best interests of both brands to call it quits. Infante notes that the Subaru brand has done rather well for itself in areas where snow and winter outdoor activities are common but has lacked appeal in more sun-rich states where the L.L. Bean brand isn't very common. It shouldn't be too difficult for Subaru to shed its rugged but staid image. With awesome models like the STi, Subaru seems entirely capable of making vehicles with which to scorch asphalt as opposed to the ski slopes.

In lieu of using the L.L. Bean nomenclature, Subaru will instead endow its higher-end models with the 'Limited' badge. With the last of the L.L. Bean models currently sitting on dealer lots, those outdoorsy individuals aching for one had better act fast.

[Source: Kicking Tires]
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